Kotler Impact Pakistan

Connects visionary leaders, businesses, and institutions to the world of modern marketing.

Kotler Impact Pakistan

Kotler Impact Pvt. Ltd., a global strategic marketing organization under the WMS Group, co-founded by the Father of Modern Marketing, Professor Philip Kotler, is committed to advancing marketing knowledge and practice worldwide. Operating in over 100 countries through a network of world-class advisors, partners, and institutions, Kotler Impact spearheads flagship initiatives that shape the future of marketing. Its mission is
to empower businesses, marketers, and students through thought leadership, education, and innovation—driving sustainable and ethical growth while creating a better world through marketing.

A Tribute,

Philip Kotler - Father of Modern Marketing

Philip Kotler is a world-renowned marketing expert, known as the
“Father of Modern Marketing.” He is a distinguished professor at the Kellogg School of Management and author of Marketing Management, and has authored over 80 influential books. His ideas have shaped modern marketing, branding, and business strategy worldwide.

Leadership Team

SAMAR T. KHAN

MANAGING DIRECTOR
KOTLER IMPACT

AGHA FASIHULLAH

CHIEF OPERATING OFFICER
KOTLER IMPACT

QAMAR ABBAS

EXECUTIVE DIRECTOR
PAS

AFSHEEN RIZAVI

EXECUTIVE DIRECTOR
PAS

Essentials of

Modern

Marketing

Kotler Impact and the Pakistan Advertisers Society (PAS) have formed a strategic partnership that combines Kotler’s global thought leadership with PAS’s strong local industry influence. Together, the two organizations aim to elevate Pakistan’s marketing ecosystem to international standards, empower professionals through knowledge sharing and innovation, and showcase Pakistan’s marketing story to the world. The first milestone initiative under this partnership is the launch of Essentials of Modern Marketing (EOMM) Pakistan.

Essentials of

Modern

Marketing

Kotler Impact and the Pakistan Advertisers Society (PAS) have formed a strategic partnership that combines Kotler’s global thought leadership with
PAS’s strong local industry influence. Together, the two organizations aim to elevate Pakistan’s marketing ecosystem to international standards,
empower professionals through knowledge sharing and innovation, and showcase Pakistan’s marketing story to the world. The first milestone initiative under this partnership is the launch of Essentials of Modern Marketing (EOMM) Pakistan.

Key Initiatives

ESSENTIALS OF
MODERN MARKETING

The Essentials of Modern Marketing (EOMM) is Kotler Impact’s flagship country-branded publication that captures the evolution of marketing in a specific nation. Each edition curates real business cases, success stories, and insights from leading companies, showcasing how local brands apply modern marketing principles.

World Marketing Summit

The World Marketing Summit, organized by Kotler Impact, brings together global leaders, marketers, and innovators. Founded by Philip Kotler, the summit focuses on marketing as a force for economic growth and social good. It features world-class speakers sharing insights on innovation, sustainability, and future markets.

Kotler Awards

The Kotler Awards recognize outstanding individuals, brands, and organizations that are redefining excellence in marketing, communication, and business leadership.

Inspired by Prof. Philip Kotler, the Father of Modern Marketing, these awards honour those making impactful contributions to economic and social progress in their regions through marketing-driven strategies.

Kotler Impact Business School

Kotler Impact Business School is an educational powerhouse, dedicated to nurturing the next generation of marketing leaders.

From executive learning programs like the Kotler SMART MBA to globally recognized workshops and training, we equip learners with modern marketing knowledge and practical skills to thrive in a rapidly evolving business landscape.

Executive World Marketing Summit

The Executive World Marketing Summit (EWMS) is a premier global platform by Kotler Impact for senior leaders and decision-makers. EWMS connects global experts to share insights that shape the future of marketing and economies.

Essentials of Modern Marketing - Pakistan Edition

Showcasing Pakistan’s Marketing Excellence to the World

Global Spotlight for Pakistani Brands

Showcase your brand’s story in a
globally distributed marketing book curated by Prof. Philip Kotler, reaching marketers, business leaders, and academics worldwide.

Unmatched Credibility & Prestige

Be featured alongside Pakistan’s top companies in an internationally recognized publication that positions your brand as a leader in modern marketing innovation.

Powerful Marketing & Networking Advantage

Gain media exposure, access exclusive networking opportunities through Kotler Impact’s ecosystem, and enhance your brand reputation as a forward-thinking business.